Executive review · October 2026
A shop window for every client
Homepage redesign: design sign-off
J.R. Le Haye, Head of Digital Experience Design
The opportunity
Why it matters
- High traffic: ~15% of all site traffic, with ~5,400 unique visitors a day.
- Low activation: 43% go straight to Search or the Auction Calendar, and 89% never reach an auction page from the homepage.
- Mostly unseen: 30% never scroll past the hero, and only 1 in 3 reaches the lower half of the page.
What we’re delivering: three pillars
- Discovery: help new audiences understand Christie’s at a glance, using categories, auctions and lots.
- Personalisation: a state-aware homepage for logged-out, light-account and KYC-complete users that moves them towards transacting.
- Flexibility: takeover layouts (partial and full) and a video-ready hero for Christie’s biggest moments.
Underpinning: replatform onto a headless CMS, decoupled from Sitecore, by end of Q1 2027.
Search and Calendar take 76% of onward visits.
Lot and auction pages get 24%.
Keep what works. Rebuild the rest for discovery and personalisation.
| Module | Clicks | Share | Decision |
|---|---|---|---|
| Trending lots | 98,241 | 33% | Keep and enhance: recommended and personalised lots, better cards, path to bid |
| Upcoming auctions | 76,890 | 25% | Keep and move up: clearer hierarchy, personalised |
| Header carousel | 65,039 | 22% | Rebuilt: full-bleed, reduced height, video-ready |
| Promo carousel | 45,871 | 15% | Consolidated / Braze messaging (confirm) |
| Saved lots | 6,811 | 2% | Moves into logged-in personalised state (confirm) |
| Promo space, articles, carousel, banner | ~9,000 combined | ~3% | Removed or condensed: editorial integrated into discovery |
| Buy with us / hero banner | 9 | ~0% | Removed |
| New: Categories, Braze, More to discover | n/a | n/a | Added to fix the over-reliance on Search |
- 84% of bidders engage with editorial or video content
- The uplift from personalisation will be measured against the KPIs: +15% engagement, −10% bounce, +10% login rate, with no regression on top modules.
Clicks from 7 Feb to 7 May total ~302k.
What changes, and why
| Change | User fix | Business fix |
|---|---|---|
| Auctions moved higher | See what’s on, immediately | Fewer users lost to Calendar/Search |
| Hero height reduced, full-bleed, single focus | More content above the fold | A real shop window for key sales |
| Categories & Search added | Browse art and objects without relying on the search bar | Shows the breadth of expertise |
| Recommended lots, improved cards | Relevant objects, faster | A shorter path to bidding |
| Personalised states | Content that grows with you | Moves exploration towards transaction |
| Braze contextual prompts | The right action at the right moment | Promotes buying, selling and KYC |
| Fewer, integrated editorial pieces | Stories tied to objects | Brand authority without dead ends |
| Takeovers (partial and full) | Big moments feel big | Campaign impact |
| Underperformers removed, components condensed | Less scrolling | Less wasted space |
| My Account dashboard | visible onboarding, completion, activity | Faster account set up and reg & bid ready clients |